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The co-production model in digital education is a powerful formula: one person brings the expertise, and the other handles the business side—marketing, tech, and strategic planning. But while this partnership can lead to lucrative results and scalable businesses, it all starts with one critical decision: choosing the right expert. Co-producing a course with the wrong … Read more

In the booming market of digital education, multiple roles collaborate to turn an online course from a simple idea into a successful product. Two roles that are often confused—but are distinctly different—are the co-producer and the traffic manager. If you’re planning to enter the online course industry, whether as a service provider, partner, or entrepreneur, … Read more

Creating a successful online course is not just about delivering great content—it’s also about knowing how to present and sell that content effectively. In co-production models, where two or more partners work together to bring a course to life, the sales page becomes one of the most critical assets. It’s the digital storefront, the pitch, … Read more

Email marketing is one of the most powerful tools for promoting digital courses—especially in co-produced launches. When a subject matter expert and a co-producer work together, email becomes the glue that binds strategy, storytelling, and conversion into a seamless customer journey. It allows you to reach warm leads directly, build trust over time, and sell … Read more

Webinars have become one of the most powerful tools for selling digital products, especially online courses. In a co-production launch, where the expert and co-producer work together to create and promote the course, webinars serve as the perfect bridge between audience interest and course enrollment. When done right, a webinar can convert cold leads into … Read more

Creating a digital course through co-production is a powerful way to leverage shared expertise, expand audience reach, and increase impact. But once the course is launched and students begin enrolling, another critical phase begins: support and student satisfaction. This phase often determines whether your students succeed, request refunds, leave positive reviews, or become repeat customers. … Read more

In the world of digital courses, trust is the currency. Before someone commits to buying a course—especially one priced above $100—they want to feel confident that it will deliver results. In co-produced courses, where a subject matter expert and a co-producer collaborate, building that trust is a joint mission. And one of the most effective … Read more

Live launches are exciting. They create urgency, drive large volumes of sales in a short time, and give co-production teams the chance to rally behind a well-timed campaign. However, live launches are also intensive. They demand weeks of preparation, daily engagement, and significant coordination between the expert and the co-producer. Once the cart closes, revenue … Read more

Scaling a digital course business is one of the biggest challenges and opportunities para quem trabalha com co-produção. After validating a course through one or more live launches, it’s time to reach more people, increase sales, and grow consistently. One of the most effective ways to do this without multiplying your own workload is by … Read more

When building a digital course through a co-production model, it’s easy to get excited about the creative process, launch strategies, and sales projections. However, one of the most important elements in a successful co-production is also one of the least talked about: the contract. A co-production contract defines the rights, responsibilities, expectations, and compensation of … Read more