In the world of digital courses, trust is the currency. Before someone commits to buying a course—especially one priced above $100—they want to feel confident that it will deliver results. In co-produced courses, where a subject matter expert and a co-producer collaborate, building that trust is a joint mission. And one of the most effective … Ler mais
Live launches are exciting. They create urgency, drive large volumes of sales in a short time, and give co-production teams the chance to rally behind a well-timed campaign. However, live launches are also intensive. They demand weeks of preparation, daily engagement, and significant coordination between the expert and the co-producer. Once the cart closes, revenue … Ler mais
Scaling a digital course business is one of the biggest challenges and opportunities para quem trabalha com co-produção. After validating a course through one or more live launches, it’s time to reach more people, increase sales, and grow consistently. One of the most effective ways to do this without multiplying your own workload is by … Ler mais
When building a digital course through a co-production model, it’s easy to get excited about the creative process, launch strategies, and sales projections. However, one of the most important elements in a successful co-production is also one of the least talked about: the contract. A co-production contract defines the rights, responsibilities, expectations, and compensation of … Ler mais
Pricing is one of the most critical decisions you’ll make in your digital course journey. In a co-produced course, this decision becomes even more strategic. You’re not only considering what the market will bear—you’re aligning expectations between two partners, balancing perceived value, and planning for sustainable profit. A price that’s too low may attract the … Ler mais
As your co-produced course business grows, so do the demands. What started as a two-person operation between an expert and a co-producer can quickly evolve into something more complex—more students, more launches, more platforms, and more customer expectations. To scale effectively without sacrificing quality or burning out, you’ll eventually need to grow a team. Building … Ler mais
One of the major advantages of the co-production model is the ability to multiply impact by collaborating with various experts. This can lead to multiple successful course launches across different niches, audiences, or formats. However, with each new course, there’s a risk: your brand may become inconsistent or confusing. Brand consistency is more than using … Ler mais
In the digital course industry, co-production has become one of the most effective ways to combine the power of expertise and digital marketing. In this model, two or more professionals come together—typically an expert in a topic and a strategic partner—to create, launch, and scale online courses. When done right, this collaboration becomes more than … Ler mais
In the world of digital courses, there’s always excitement around creating something new. With so many ideas, topics, and opportunities, it’s common for co-producers and experts to feel ready to build fresh products regularly. However, launching a new course isn’t always the smartest strategy. In many cases, improving an existing course can deliver more results … Ler mais
The digital education market is more active than ever, and the rise of online courses has created opportunities not just for experts, but also for skilled professionals working behind the scenes. In this landscape, the role of the co-producer has emerged as a powerful way to build a profitable business without necessarily being the face … Ler mais