If you’re ready to start working as a digital course co-producer, the next big question is:
How do you find the right course creators to partner with?
Finding experts who are willing to collaborate can seem challenging at first, but with the right approach, you’ll soon realize there are thousands of potential partners looking for exactly the kind of help you offer.
In this article, you’ll learn practical strategies to identify, approach, and close deals with course creators—even if you’re just starting out.
What Type of Course Creator Should You Look For?
Not every expert is a good match for co-production. You want to find someone who:
- Has valuable knowledge or a proven skill
- Wants to create or improve an online course
- Doesn’t want to handle marketing, tech, or launch planning
- Is open to revenue sharing (instead of paying upfront)
These could be:
- Coaches or therapists
- Fitness instructors
- Educators or tutors
- Content creators (YouTubers, influencers)
- Consultants in health, business, or personal development
- Artists, musicians, or language teachers
Many of them are stuck—they want to monetize their expertise, but they have no idea how to build a digital product. That’s where you come in.
Where to Find Course Creators Looking for Help
Here are the top places to look for potential partners:
1. Instagram
This is one of the best platforms to find niche experts.
Search for hashtags like:
- #coachforwomen
- #fitnessmentor
- #nutritionistonline
- #onlinepsychologist
- #artteacher
- #languagecoach
Follow them, engage with their stories and posts, and send a genuine message offering help—not a pitch.
Example DM:
“Hi! I love your content and the value you share. I’m starting to work as a course co-producer and help experts like you create and launch digital courses. Would you be open to a quick chat to see if I can support your goals?”
2. Facebook Groups
Search for groups related to:
- Coaching
- Course creators
- Online entrepreneurship
- Educators
- Niche communities (e.g., therapists, yoga teachers)
Join with a real profile and participate in conversations. Then make a soft offer.
Example post:
“Hi everyone! I help experts build and launch their first online courses as a co-producer. If you have valuable knowledge but don’t want to deal with funnels, tech, or marketing, feel free to message me—I’d love to support your project!”
3. YouTube
Many micro-influencers on YouTube are creating amazing content but don’t have a structured course yet. Find videos with:
- Educational tutorials
- Expert advice
- “How to” content
Send a message via the email listed on their channel. Keep it short, respectful, and tailored to their niche.
4. LinkedIn
Use LinkedIn to connect with professionals who want to pivot into education. Search for job titles like:
- Coach
- Consultant
- Trainer
- Specialist
- Facilitator
- Speaker
Use a personalized message like:
“Hi Sarah, I help professionals like you package their expertise into digital courses. If you’re ever considering a project like that and want support with the marketing and tech side, I’d love to connect.”
5. Events and Online Webinars
Attend free or paid webinars where people talk about digital products or personal branding. Many attendees are thinking of launching a course but don’t know how.
Be active in the chat, connect on LinkedIn or Instagram, and follow up after the event.
6. Marketplaces Like Hotmart or Kiwify
Browse platforms like Hotmart, Kiwify, or Eduzz to see who is already producing digital products. You can even:
- Find courses that could be improved
- Reach out to the creators offering help with scaling
- Look for rising sellers with small or outdated pages
A well-timed message like:
“Hey! I saw your course and think it has great potential. I’m a co-producer who helps improve funnels and scale sales—would love to connect if you’re open to collaboration.”
How to Present Yourself as a Co-Producer (Even Without Experience)
If you’re starting out, your approach matters more than your track record. Focus on:
- Being helpful
- Offering clarity
- Showing that you’re organized and motivated
What to Include in Your First Message:
- Who you are
- What you help with
- Why you chose them
- A clear invitation (to talk or meet)
Example:
“Hi Carla! I specialize in helping experts like you create and launch their first online courses. I love the work you do on [topic], and I think your knowledge would make an amazing program. Would you be open to chatting? I can handle all the marketing and tech so you can focus on teaching.”
If you have no portfolio yet, offer free help or a test project with no risk.
“I’m looking to co-produce one course for free in exchange for a testimonial and case study. You’ll keep all the content—I just want to showcase what I can do.”
Red Flags to Avoid in Potential Partners
Not every expert is a good match. Watch out for:
- People who want you to work for free indefinitely
- Lack of clarity about what they teach
- Unrealistic expectations (e.g., “I want to make $100k in 2 weeks”)
- People who avoid contracts or commitments
- Bad communication or disorganization
A great co-production depends on mutual trust, aligned goals, and clear agreements.
What to Do After You Find a Potential Creator
Once someone shows interest:
- Set up a short video call (15–30 minutes)
- Ask about their goals, content, and audience
- Listen carefully and take notes
- Share how you can help and what the process might look like
- If aligned, suggest a test project or draft a partnership agreement
Tools to Use for the First Meeting:
- Zoom or Google Meet
- A clear presentation (Canva or Notion)
- A sample project plan (timeline, launch strategy)
- Confidence and clarity
Final Thoughts: There’s No Shortage of Creators—Only a Shortage of Help
Course creators are everywhere, but most are struggling with the tech, strategy, or confidence to launch.
If you position yourself as a professional, friendly, and trustworthy co-producer, you’ll stand out fast.
Remember:
- People hire partners, not résumés
- Start conversations, not sales pitches
- Offer help first—then build relationships
With consistency and a smart outreach process, your first partnership might be just one message away.